Listen: Holidays are over, and we've landed in 2007. Now, it's instance to see if you're really braced for this year's even rougher and tougher Google AdWords parcel of land.
If you can response 8/10 of the stalking questions correctly, you're plausible geared up. If you can't, you're in all probability going to be consumed for dejeuner by the much well-educated AdWords PPC sharks this yr.
Answers are at the support of the page. No peeking, OK?
Other samples:
1. Google AdWords allows the behind phrases in ad text;
a. 'Click Here'
b. 'Start Here'
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c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing page.
a. True
b. False
c. It depends
3. You should optimise your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the asking price of your merchandise or resource in your ad manual is;
a. Recommended by Google
b. Not suggested by Google
c. Mandatory in clear in your mind categories
5. Using your site's Home leaf as a landing leaf for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, severely bad idea
6. What's a well-tried impressive way of ensuring your ad is displayed, when causal agency searches for your competitor's products?
a. Bid on keywords that are your competitor's ridicule label or products
b. Use Dynamic Keyword Insertion
c. There is no allowed way to do this
7. Which of these should you characterize the leading weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to particular Google PPC ads
c. Weak headlines
8. The #1 position in Google PPC grades can frequently be a poverty-stricken put to aim for because;
a. It generates last traffic, but shitty results when the potential hits your landing page
b. It's regularly an unsurmountable rank to achieve, as big advertisers have verified a strangle-hold on that position
c. It removes the gainful 'pre-qualification' mathematical function performed by sophisticated rank competitors' ads
d. All of the above
9. Which of the consequent words has investigating tested to be the best utile at mounting a typical Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a hunt keyword in your ad's show URL is verified to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no consequence on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the different two aren't).
2. B. False. According to Google, 'We do not allow links to platform pages that make pop-ups when users move into or disappear your platform folio. We consider a pop-up to be any window, unheeding of content, that opens in adjunct to the inventive skylight.' (Yes, I do cognize in that are distance in circles this - but we're not active to speech roughly speaking 'black-hat' substance present).
3. C. Optimize for both CTR and ROI. Why? Achieving a in flood CTR beside heaps of low-quality aggregation that doesn't convert, is worthless. But besides isn't having a high ROI and solitary one chink a day a misuse of juncture too? Solution; optimise for the proper mix of some.
4. A. Recommended by Google
5. C. Don't even think about it. Chances are your Home leaf does not have the tailored cheery mandatory to soul resourcefully as a landing folio for your Google ads. Create a trim folio for all ad group as an alternative. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's mark heading or products
7. B. If your ad duplication matches the keywords exactly, set up for a big impetus in your Click-Through-Rate (CTR)! Keywords should ever be enclosed in your ad. If the scrupulous keywords confirm up in your ads, they get highlighted in bold. In particular, try together with the literal keyword(s) in the ad's newspaper headline.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is evidenced to be a existent attention-getter in Google ads. Why? Who knows - but it plant.
10. A. Having the rummage keyword in your ad's trade fair URL is proved to afford your ad a healthy rank encourage - for free!
Did you pass? If you did, cured done! For the breathing space of us, here's the pedestal line:
If you impoverishment to sidestep becoming Google's 2007 Least Likely to Succeed, perchance it's instance to copse up on your Google AdWords skills. What are you waiting for?
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